About Us

Bluewater Outfitters…Fish On…brand was created by a Husband and Wife team who love the adventure of fishing in Bluewater. And being that you are in the sun all day, they needed a shirt that was protective from the sun’s damaging rays but kept the performance of ease and durability while fishing, all the time being fashionable.

Their high performance shirts are tested to block 98% of the sun’s damaging rays which means you can stay longer…fish longer…and hear the words that makes your heart pound faster….FISH ON !!!

While living in the Cocoa Beach, Florida, they were aware of the damage that the sun can do to your skin as well as what products such as sunscreen can do to the living coral and surrounding ocean life. Being passionate about the ocean and the life below, they also developed a Reef Friendly Sunscreen, After Sun Relief Spray and a No Deet Insect and Mosquito Repellent. (Yes, it works great on No See Ums) These all natural products are environmentally safe as well as being safe for the entire family.

If you love the ocean and all it has to offer….then live the Bluewater Lifestyle.